Most MSP owners learn what
the business is worth
the day a buyer tells them.
I spent a decade on the buy side pricing businesses. Now I help managed service provider (MSP) owners grow the one a buyer pays more for.
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Grow the sales engine
Pricing, margin, outbound and the stack: the systems that make an MSP compound instead of stall.
10 pieces -
Sell AI to your clients
Put artificial intelligence (AI) to work inside the MSP first, then sell it: the policies, templates and standards your clients will pay for.
11 pieces -
Get exit ready
What buyers pay for, what they discount, and the work that moves the number before a process starts.
6 pieces
Worth a read: Who is buying MSPs in 2026, The MSP tool stack, mapped to spend, Serval and AI help-desk economics, Why VCs won't fund MSP to MSSP.
I have sat on both sides of the table.
Ten years in investment banking, a family office and private equity: $7bn+ of mergers and acquisitions (M&A) and financing transactions, a $300m+ exit of a private-equity-backed business where I sat on the board, and 400+ businesses evaluated as an investor and acquirer.
Then the operating side: raised $4m+, acquired a consumer brand and grew it 8x in three years, and founded NUOPTIMA, a growth agency I scaled to seven figures.
Now I run revenue as fractional Chief Revenue Officer (CRO) at Cortavo, a national MSP in the United States, run NUOPTIMA with MSPs as its focus, and host Play It Smart, where MSP owners talk about how they actually grow. The rest of the thinking is in Insights and on LinkedIn.
Know Your Number
Know Your Number is a private room for MSP owners and a regular call with me on sales & marketing, AI and financial readiness.
Prefer a conversation first? Message me on LinkedIn.