Buyer value model

What would a buyer actually pay for your MSP?

The 8–11x multiples in the headlines come from deals with a median size of $38.5m. This models your business the way buyers price it: by size, contracted recurring revenue, client concentration and how much of it still runs through you — anchored to verified transaction data, not broker chatter.

Your numbers

Add back your salary above market rate, one-off costs, personal expenses.

Signed managed-services agreements only. Break-fix and projects do not count.

Modelled estimate from published broker bands and a hand-verified MSP transaction set. Not a valuation, an offer, or financial advice.

Fill in your numbers and the model prices your MSP the way the four real buyer types do. Anchored to verified deal comps — the same data behind the multiples research shared in the MSP community.