Optimising Your Agency Exit: Understanding Deal Structures, Earn-Outs, and Payment Terms
Optimising Your Agency Exit: Understanding Deal Structures, Earn-Outs, and Payment Terms
If you’re an agency owner contemplating an exit, you’re not alone. The digital marketing landscape is evolving, and many agency owners are considering selling their businesses. However, the process is far from straightforward. Navigating the maze of legalities, financial intricacies, and strategic decisions is no small feat. It’s not just about finding a buyer; it’s…
How to understand how big your total addressable market really is
Market size is one of the key factors founders need to evaluate and take into account when they want to start a new venture, launch a new product, or branch out into a new market. Assuming that the target market is much larger than it actually is is one of the biggest mistakes a founder…
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Build scalable infrastructure for your SaaS
Many founders reach a stage where they have found a product market and product-channel fit, and they are ready to fuel their growth and scale their business. But many times, it turns out that another issue is waiting just around the corner, and your tech infrastructure starts causing problems soon after your customer base starts…
Understanding your unit economics is crucial
Unit economics are some of the most important factors to consider when it comes to evaluating the viability of a business model. If you have strong unit economics, it means that you’re making a healthy profit on the products you’re selling with your current customer acquisition costs and churn rate. To calculate unit economics, you…
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Why Product Channel Fit is More Important Than Product Market Fit
Product/market fit is undoubtedly crucial to building a successful business. Without achieving product/market fit, an enterprise will get stuck trying to sell a product that nobody wants or needs, spending increasingly large amounts of money to market the product, and convert leads only to sell their product to customers that quickly churn and leave negative…
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New Reality Check of Amazon Aggregators – How Rollups Can Go Wrong
The Amazon aggregator space has been a hotbed of activity, attracting significant investment and attention. Over the last four years, more than $15 billion of funding has been raised by aggregators. Aggregators promised to target a $4.3 trillion eCommerce sales market, with brands listing on Amazon (FBA) accounting for more than $490 billion of Gross…
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How to Come Up with the Best Exit Strategy for Your Business
Introduction An exit strategy, at its core, is a plan that outlines how business owners or investors can sell their stake in a company or how they can terminate their investment in a manner that will either mitigate losses or maximise profit. Its significance cannot be understated. For many, it’s the culmination of years, if…
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How To Sell Your Agency Successfully
Introduction Deciding to sell an agency is a monumental step, often culminating from years of hard work, dedication, and investment. The process, while rewarding, can be intricate and demands meticulous preparation. A well-devised strategy not only ensures a smooth transition but also maximises the value of the sale. This article delves into the nuances of…
Marketing Agency Valuation Multiples: How Much Is Your Business Worth?
Introduction In an ever-evolving business world, the concept of your agency valuation stands as a cornerstone for decision-makers across the board. For agency owners, investors, and potential buyers, comprehending the true worth of an agency is not just about numbers; it’s about recognising its position in the market, its potential for growth, and its resilience…
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