The Google-Only MSP That Turned Its Audit Into a SaaS
with Dan Taylor, founder of AppsEDU and WorkspaceAudit. Google-only MSP exclusively for international schools, fully remote across five countries
Dan Taylor built one of the most unusual MSPs in the world. It's Google-only, it serves international schools only, and it runs on a small remote team spread across five countries. No Microsoft, no local market, no office. Then he turned his own Google Workspace audit into a product other MSPs buy, and it took off almost immediately.
We get into how he went from Deloitte to a failed recruitment agency and then stumbled into the Google-for-education world, why niching down twice made the business instead of limiting it, how Google quietly took the schools market from Microsoft with almost no salespeople, and what it really takes to turn a service into a product.
What we cover
- Why “Google-only, schools-only” was the whole advantage
- Running a seven-figure MSP on almost no external software
- The jump from $6k manual audits to a real SaaS product
- Whether AI and “vibe coding” threaten a niche tool like his
- His honest take on where MSPs should niche to actually make money
What's inside
- 00:00 Intro
- 00:35 From Deloitte to a failed recruitment agency
- 02:26 The random tip that started a Google empire
- 06:49 Why international schools became the niche
- 10:17 How Google beat Microsoft with zero salespeople
- 12:41 Running a remote MSP across five countries
- 15:48 From $6k manual audits to WorkspaceAudit
- 23:22 Can vibe-coding kill his SaaS?
- 32:30 Lightning round
- 34:56 Where to find Dan
The guest
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