140 Clients, No Employees: How a Solo MSP Does It
with Marco Hernandez, founder of TEK IT UP IT Services. Deliberately solo MSP in the Greater Toronto Area
Marco Hernandez runs a one-man MSP with 140 clients, gets 100% of his leads from referrals, and closes every deal he quotes. This episode takes apart exactly how.
Marco was on his way to becoming a lawyer in Venezuela when a computer repair shop tried to screw him. Thirty years later he runs TEK IT UP IT Services, a deliberately solo MSP in the Greater Toronto Area, and he has turned being small into his biggest advantage.
Show notes
What we cover
- Going solo on purpose, and what a 140-client book looks like with zero employees
- Winning clients with 100% referrals and closing every deal he quotes
- Pricing, scope creep, and saying no
- AI in a one-man MSP
Chapters
What's inside
- 00:00 Cold open
- 00:21 Intro
- 01:12 Origin story: from law student to IT
- 02:47 Going solo on purpose
- 05:51 Winning clients with 100% referrals
- 18:52 Pricing and scope creep
- 23:36 AI in a one-man MSP
- 33:46 Rapid fire round
- 36:39 Closing
On the mic 
The guest
Marco Hernandez
Founder, TEK IT UP IT Services. Deliberately solo MSP in the Greater Toronto Area.
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