How to Crowdfund Effectively: A Complete Guide for Startups

In the dynamic world of startups, crowdfunding has emerged as a transformative force, offering a platform for innovative ideas to find financial support and validation. This approach has not only democratised funding but also opened new avenues for entrepreneurs to connect with their audience.  Highlighting the remarkable success of campaigns like Revolut, BrewDog, and Mr…

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In an era where change is the only constant, businesses face an unprecedented need to evolve rapidly. The global economic landscape is shifting beneath our feet, presenting challenges and opportunities alike. In this dynamic environment, the concept of business restructuring or turnaround is a necessity for survival and growth. Restructuring a business is no longer…

Read more about  Key Strategies for an Effective Business Restructuring: A Comprehensive Guide

Imagine transforming your business goals from mere visions into tangible successes. That’s the power of OKRs – Objectives and Key Results. Far from just another buzzword in the corporate world; OKRs are a revolutionary approach to goal-setting and performance measurement. This strategic framework empowers businesses to set challenging, yet achievable goals, coupled with clear metrics…

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Are you struggling to find new clients for your agency? In a saturated market, standing out and attracting new business can be a daunting task.  Many agencies, from fractional CFO, branding and creative to web development, PR, and even professional services firms, face challenges in scaling. Whether it’s the competition from larger organisations or the…

Read more about Proven Sales and Marketing Strategies to Get More Clients For Your Agency

Navigating the labyrinthine world of mergers and acquisitions is no small feat, regardless of whether you’re dealing with a multi-million-pound agency or a boutique firm. Legal negotiations are the linchpin of any successful deal, often facilitated through Share Purchase Agreements (SPAs). This article aims to demystify these crucial documents and offer actionable insights for both…

Read more about How Agencies Secure A Successful Deal: Everything You Need to Know

If you’re an agency owner contemplating an exit, you’re not alone. The digital marketing landscape is evolving, and many agency owners are considering selling their businesses. However, the process is far from straightforward.  Navigating the maze of legalities, financial intricacies, and strategic decisions is no small feat. It’s not just about finding a buyer; it’s…

Read more about Optimising Your Agency Exit: Understanding Deal Structures, Earn-Outs, and Payment Terms

Market size is one of the key factors founders need to evaluate and take into account when they want to start a new venture, launch a new product, or branch out into a new market. Assuming that the target market is much larger than it actually is is one of the biggest mistakes a founder…

Read more about How to understand how big your total addressable market really is

Unit economics are some of the most important factors to consider when it comes to evaluating the viability of a business model. If you have strong unit economics, it means that you’re making a healthy profit on the products you’re selling with your current customer acquisition costs and churn rate. To calculate unit economics, you…

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Product/market fit is undoubtedly crucial to building a successful business. Without achieving product/market fit, an enterprise will get stuck trying to sell a product that nobody wants or needs, spending increasingly large amounts of money to market the product, and convert leads only to sell their product to customers that quickly churn and leave negative…

Read more about Why Product Channel Fit is More Important Than Product Market Fit

The Amazon aggregator space has been a hotbed of activity, attracting significant investment and attention. Over the last four years, more than $15 billion of funding has been raised by aggregators.  Aggregators promised to target a $4.3 trillion eCommerce sales market, with brands listing on Amazon (FBA) accounting for more than $490 billion of Gross…

Read more about New Reality Check of Amazon Aggregators – How Rollups Can Go Wrong